At the end of the 1840's George Masters left Ringmer with his family to take up employment with a Mr Gosling and Mr Uridge at their village store in Lindfield High Street. Following the death of one of the partners in 1854, Gosling & Uridge's business was purchased by George Masters. It was the beginning of the family business which is now under the direction of his great great grandson Ian Masters and his wife Sue. From its beginning as one of the village stores, with many departments including drapery, outfitting, grocery and provisions, wines and spirits, hardware, ironmongery and funeral furnishings, Masters and Son has undergone many changes. In its time the company has also been furniture removers and storers, sellers of new and antique furniture, estate agents and insurance agents. Its advertising slogan was at one time 'From the cradle to the grave'.